![]() This is all buried in multi-thousand-word privacy policies that are not reasonable for the average user to read and interpret correctly. The number of ways we’re being tracked on the web has exploded, and the number of companies that trade and collect that information in bulk keeps going up. Nearly every TV you’ll find at an electronics store today is a smart TV, and many of them have some form of this kind of tracking built in. He said the notice should also describe Samba TV’s “device map,” which matches TV content to mobile gadgets, according to a document on its website, and can help the company track users “in their office, in line at the food truck and on the road as they travel.”ĭo people truly want to be tracked for advertising purposes by nearly every device that they interact with? Survey after survey for years has indicated that they do not, yet we seem to have shrinking opportunities to object to it. Jeffrey Chester, executive director of the Center for Digital Democracy, said few people review the fine print in their zeal to set up new televisions. “You appear to opt into a discovery-recommendation service, but what you’re really opting into is pervasive monitoring on your TV.” “The thing that really struck me was this seems like quite an enormous ask for what seems like a silly, trivial feature,” Mr. By cleverly recognizing onscreen content, Samba Interactive TV lets you engage with your TV in a whole new way.” Connect your devices for exclusive content and special offers. Get recommendations based on the content you love. The opt-in read: “Interact with your favorite shows. Still, David Kitchen, a software engineer in London, said he was startled to learn how Samba TV worked after encountering its opt-in screen during a software update on his Sony Bravia set.
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